Introduction to Business

Introduction to Business

Date:	Week 10 - Day 4
Topic:	Marketing Mix
Objective:	Students will demonstrate their knowledge of marketing.

Entry Task

This week's entry task will have you working in Microtype for the first 10 minutes of class. You must complete the following lessons:

Keyboarding Skillbuilder Lesson A & B

Instruction: - Discussed in Class

Assignments - Assignment List

Final Marketing Assignment!!!!! Now let's put it all together.

Select a single product and address it's marketing mix:

Product: What type of product is it? What stage is it in the products life cycle? How has it extended it's life cycle?

Distribution: How is the product distributed to it's customers? What distribution channels do you think they use?

Pricing: How is the product priced? What other "pricing" methods are used?

Promotion: How is the product promoted?

Include an image of the product. Present your information in a colorful and creative document.

This week's assignment sheet: April 7th - 11th - Week 1